“At any given time“

Americans like their way of entering into and managing agreements. Flexibility is critical. They move fast, change directions just as quickly. Americans reassess constantly, initiate and react. All this, often with many people involved: colleagues, business partners, customers.

Fluid, flexible, fast. So, too, the agreements Americans enter into. Agreements change. High priority, low priority. Now, later. This way, that way. Yes becomes no. No becomes yes. Whatever gets the job done.

Americans are practical and pragmatic. At times uncoordinated, sloppy, ill-planned, impatient. It’s a big country. There is a lot going on. Agreements are what they are, at any given time.

Hesitation

In American culture, waiting until you have all of the information is considered so negative that there are many popular phrases and quotes that warn against this behavior. Some of the best known follow:

“He who hesitates is lost” – a person who spends too much time deliberating before acting will lose the chance to act at all. The first use of this phrase in the United States was in 1858 in The Autocrat of the Breakfast Table by Oliver Wendell Holmes, although the phrase was first used in England in 1712 in Cato by Joseph Addison.

Liars always hesitate – a person who hesitates before speaking is probably not telling the truth.

Turnaround Time

The amount of time taken to fulfill a request.

In computing, turnaround time is the total time taken between the submission of a task for execution and the return of the complete output to the customer/user.

If bringing in an item for repair, be sure to find out the turnaround time so you will know how long it will be before the item is ready for you to pick up after being repaired.

The total time consumed in the round trip of a ship, aircraft, vehicle, etc.

Aviation. the elapsed time between an aircraft’s arrival at an airfield terminal and its departure.

The process of completing or the time needed to complete a task, especially one involving receiving something, processing it, and sending it out again:

“Just say no“

The American reluctance to say no starts very early in life. Even children have difficulty using this word. It was this reluctance that prompted the War on Drugs campaign to encourage children to avoid drugs with the slogan Just Say No (to drugs) during the 1980s and 1990s. As difficult as it might seem to believe, many American children would never have considered just saying no as an option without someone telling them explicitly.

Too little, too late

Crunch time – a critical moment or period (as near the end of a game or a deadline) when decisive action is needed. First known use: 1976. Example: The team had trained well, but at crunch time they just couldn’t perform.

In the nick of time – at the right or vital moment, usually at the last possible moment. The word nick refers to notches made in tally sticks that were used for measurement or score-keeping. First known use: Arthur Day’s Festivals in 1615. Example: The fire engines arrived in the nick of time.

Time is money – time is worth money. Similar maxims have been found as far back as 430 B.C. in ancient Greece, however this particular wording is attributed to Benjamin Franklin in his essay Advice to a Young Tradesman.

Time is of the essence – a phrase which, when used in American contracts, indicates that any delay, reasonable or not, will be grounds for cancelling the agreement.

Too little, too late – the action came too late, and/or was too limited, to be effective. The phrase originated in the U.S. in 1935, when historian Allan Nevins wrote in the May 1935 issue of Current History, “The former allies have blundered in the past by offering Germany too little, and offering that too late.”

“Man on the street“

Americans believe that complexity is only truly understood when it can be explained to the man on the street, meaning to the non-expert. To persuade in the American context means to use clear, transparent, straightforward language, spoken and understood by those of average education.

This is not a form of dumbing-down, but effective communication. Put differently, Americans believe that if you cannot make the complex understandable, then you have not mastered that complexity.

Accept, Adjust

People are different. At one extreme are colleagues who are reluctant to enter into agreements, but when they do are highly reliable. At the other are those who enter into agreements quickly, and with the best of intentions, but are all too often less reliable. Most people are somewhere in the middle.

Follow-up allows people to account for, to accept, to adjust to each other, to the fact that some people are more reliable than others. Or, put more acceptably, some people need to be reminded more often than others that they have obligated themselves to do a specific thing, by a specific time.

It is an art form in the U.S. to follow up in a way which does not imply that the other person is unreliable: in a brief, informal email; with a quick phone call; “bumping into” the colleague in the cafeteria; always mixing a little small with big talk.

America is a nation of immigrants, perhaps all with their own understanding of what makes up an agreement, what it means to enter into, maintain and fulfill one, including how to know if the other party is “still on the ball.“

First-mover advantage

First-mover advantage is gained by the first significant player in a market segment who gains control of resources that other participants in the market cannot match. Amazon had a first mover advantage over Barnes & Noble. Amazon maintained its advantage by partnering with Borders and extending product offerings into apparel, electronics, toys and housewares.

Rarely is a project, large or small, completed within schedule, within budget and meeting fully, much less exceeding, the specifications of the customer. The business world is seldom that simple. In the American business context quality is more likely to be sacrificed than schedule or budget. Americans expect products and services on-time, and at the price they agreed to. Quality – in the sense of completeness – can be made up for with extra effort.

When it comes to that magic triangle – schedule, budget, quality – the first two usually trump the third, in the U.S.

Trump. A card of a suit any of whose cards will win over a card that is not of this suit —called also trump card; a decisive overriding factor or final resource.

Forward Movement

In the United States, maintaining forward movement is critical to success. Americans purposely set high goals, hoping to “stretch” themselves. And although mistakes will be made, Americans see greater progress in learning from them than in setting modest goals. To be persuasive in the American context means to propose large steps forward and a vision of the future.

Americans say “Shoot for the moon. Even if you miss, you’ll land among the stars.” The 19th century philosopher Ralph Waldo Emerson wrote: “Once you make a decision, the universe conspires to make it happen.” Americans take action in order to make things happen.

Searing

Searing: Very hot; marked by extreme intensity, harshness, or emotional power.

The United States is an immigrant country. More accurately stated: a younger, more recent immigrant country. For the history of mankind is the history of man moving, settling, then picking up and moving again.

There were and are reasons for why people moved and continue to move to the United States. Many seek greater freedom of thought, of religion, of way of life. Economic opportunity was/is certainly a motivation for many, if not most. And there are those who wanted to break out of the inflexible structures of their native country.

The immigrant experience is searing. It is of great emotional intensity, forming who we are as individuals, families, ethnic communities, and as a nation. The stories, the emotions, the choices made are passed down from generation to generation.

Oddly, but understandably, an American of German descent will say: “I’m German,” meaning, “My ethnic heritage is German,” in a deeper sense, “My national cultural hard-wiring is American and German,” just as it is for others: American and Italian, American and Irish, and Vietnamese, and Mexican, and Polish, and so on.

A searing experience. People left behind all that they knew. Language, culture, traditions, friends and relatives. The risks were both high and not entirely known. The immigrant experience leads to a complex relationship with what was once home. For people take their culture with them. National culture changes only slowly and painfully.

Immigrants admire, respect, long for their home. But they also leave it behind, in some ways they reject it. Americans have always seen America as the New World. Not just a new settlement, a new country. But a new world, as if mankind were starting afresh, anew. It is a part of the American self-understanding to believe that you can strike out on a new path, question old ways, methods, traditions.

Realistic for Americans means that the present is a starting point to the future, a new starting point towards a new future, possibly different and better than the past. Yes, the present is the result of the past, but not locked into a pre-determined, unalterable trajectory. The past, therefore, has less relevance. There is less need to explain how the present was arrived at.

Whereas for Germans realistic means “keeping your feet on the ground,” maintaining a sober view of the situation, not deviating too much from known ways; “knowing where you come from.” For Americans realistic means developing a vision, imagining new possibilities, stretching beyond, reaching for more and greater things.

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