Ask !

In May 2014 John Barrows – a sales trainer for companies like Salesforce, Box, LinkedIn, Marketo, Zendesk – posted the following advice on follow-up in SalesHacker:

Question: How do you follow up effectively with a potential client without being annoying?

1. Ask for guidance on the best way to follow up with them while adding value and not being annoying. You know who does know how to effectively follow up with the client The client. Ask them.

2. Ask what their preferred form of communication is and if they will respond. This is different than asking them about the best way to follow up. This is about their preferred form of communication and getting them to commit to a level of responsiveness. I literally ask people – “what is your preferred form of communication moving forward here? Is it cell, e-mail, text?”

3. Make sure you always end each conversation with a clearly defined next step. It kills me how often I see sales reps get off the phone after a good conversation with a prospect without a clearly defined next step scheduled on the calendar. The easiest time to get a commitment on a next meeting is at the end of the meeting you just had.

4. Summarize your conversations and get written confirmation. At the end of every decent conversation, I always send an e-mail that summarizes what we talked about and asks for their confirmation.

5. Always have a reason to reach out and never just call to ‘touch base’ or ‘check in’. I am on a personal crusade to get ‘touching base’ and ‘checking in’ out of the vocabulary of sales professionals.

Add value. Don’t annoy.

Opportunities in Problems

Americans recognize that problems are an inescapable part of life. Physicist Albert Einstein said that “in the middle of difficulty lies opportunity.” Americans, practical and optimistic, believe that  “every cloud has a silver lining,” that there’s a “light at the end of every tunnel.” They see a half-full glass which others view as half-empty.

Instead of dwelling on the problem as such, Americans quickly begin the search for opportunities hidden in a given problem. Difficult situations often require making difficult choices. To be persuasive is to demonstrate that you have searched for and identified an opportunity.

“What’s in it for me?”

The benefits need to be clear, concrete, personal. They must answer the simple question: “What’s in it for me?” When Americans make a purchase the key driver is the personal utility of the good or service.

This practical understanding of value is rooted in the United States’ most important contribution to the field of philosophy. Although Alexis de Tocqueville in Democracy in America writes: “I think that in no country in the civilized world is less attention paid to philosophy than in the United States,” the U.S. became the birthplace of pragmatism.

American thinkers Charles Sanders Pierce, John Dewey and Henry James believed that the meaning and truth of an idea is a function of its observable practical consequences. All ideas are hypotheses which must prove themselves through experience. Statements are validated through action and consequences. Americans prefer practical success – benefit – over principles.

KISS

The acronym for “keep it simple, stupid” is attributed to Kelly Johnson, an engineer at the U.S. weapons company Lockheed. Although there are several other variations, the principle states that systems work best if they are kept simple.

Complexity should be avoided. Johnson had given a team of design engineers a set of tools, then challenged them to design a jet aircraft which can be repaired by an average mechanic under war conditions with these tools only.

There is nothing original about KISS, however. See the statement attributed to William of Ockham that “among competing hypotheses, the one that makes the fewest assumptions should be selected”; to Leonardo da Vinci that “simplicity is the ultimate sophistication”; to Mies van der Rohe that “less is more”; and to Antoine de Saint Exupéry “It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away“.

External Factors

Decisions are not made in a vacuum. American decision-making allows itself to be influenced by external factors. External customers, company-internal partners, suppliers, changing management priorities, budgets and manpower all can have impact on individual decisions. American decision making aims to be market-driven.

Market-driven in the U.S. means making decisions based on the market‘s rhythm. If necessary, Americans will skip over steps in their decision making approach.

To turn on a dime: To take a very tight turn, used especially for a vehicle; to change direction quickly. A dime is the smallest in size of American coins.

Experience: To encounter or undergo (an event or occurrence); to feel (an emotion); practical contact with and observation of facts or events; the knowledge or skill acquired by such means over a period of time, especially that gained in a particular profession by someone at work; an event or occurrence that leaves an impression on someone (a learning experience).

Down and dirty: Americans are not perfectionists. The goal is seldom the optimal decision, but instead the most effective decision under the given circumstances. Often timely decisions, even if suboptimal, are the best decisions. They can be corrected.

A Love-Hate Relationship

Americans have a love-hate relationship with theory. On the one side the U.S. has many world-renowned institutions of science and higher learning. Americans are proud of the great scientists and thinkers the country has produced.

On the other hand Americans are skeptical of theory, which for them is almost by definition a separation from reality, from experience. The more education a person has, the fear is, the more detached, impractical, and inexperienced they are.

The “ivory tower” is a figure of speech that describes a state of privileged seclusion from the facts and practicalities of the real world. Some intellectuals are often perceived to be living in an “ivory tower,” detached from real world experiences.

“Paralysis by Analysis“

‘Paralysis by analysis’ – a phrase often used in the American business context – describes over-thinking that leads to a reluctance to make a decision, and in doing so exhausts the available time in which to act.

In Aesop’s fable The Fox and the Cat the fox boasts of hundreds of ways of escaping while the cat has only one. When they hear the hunting dogs approaching, the cat climbs quickly up a tree while the fox in his confusion was caught. The moral: “Better one safe way than a hundred on which you cannot reckon.” In Hamlet, Shakespeare writes of Hamlet’s flaw of thinking too much: “sicklied over with the pale cast of thought.”

Analysis: ‘In the final (or last) analysis’ means when everything has been considered. This phrase is used to suggest that a statement expresses the basic truth about a complex situation. Late 16th century. Medieval Latin from Greek analusis, from analuein unloose.

Reluctance: Unwillingness or disinclination to do something. Ambivalence: The state of having mixed feelings or contradictory ideas about something or someone. Hesitation: The action of pausing or waiting before saying or doing something.

Dignity of Work

About the dignity of work and the rights of workers the U.S. Conference of Catholic Bishops writes:

„The economy must serve people, not the other way around. Work is more than a way to  make a living; it is a form of continuing participation in God’s creation. If the dignity of work is to be protected, then the basic rights of workers must  be respected: the right to productive work, to decent and fair wages, to the organization and joining of unions, to private property, and to economic initiative.“

“Throw More Bodies”

Let’s Stop “Throwing More Bodies” at the Problem, written by Adam Ziegler, August 8, 2013, on: smallfirminnovation(dot)com:”

“In my early days as a lawyer, there was one all-too-common phrase that drove me nuts: ‘just throw more bodies at it.’ I think it’s time to give this phrase a proper, final burial. 

It’s insulting
Most new lawyers enter the market as smart, well-educated and highly motivated professionals. They’re not that different than you were a few years or decades ago. And most importantly, they’re people.

It’s dumb
Treating associates like cannon fodder is bad business. Associates work harder and better for supervisors that respect them.

It’s bad for clients
The ‘throw more bodies at it’ mentality is terrible for clients. Treating legal problem-solving as a brute force function of the quantity of lawyers and billable hours that can be brought to bear on a situation leads to flawed, wasteful, overly expensive work.”

Ockham’s Razor

Isolate: To cause a person or place to be or remain alone or apart from others; to identify something and examine or deal with it separately.

Simplicity: The quality or condition of being easy to understand or do; the quality or condition of being plain or natural; a thing that is plain, natural, or easy to understand. Late Middle English. From Old French simplicite or Latin simplicitas, from simplex.

Sophistication: The quality of being sophisticated; development to a high degree of complexity; the quality of being aware or and able to interpret complex issues; the characteristic of having, revealing, or proceeding from a great deal or worldly experience and knowledge of fashion and culture. From medieval Latin sophisticatus, “tampered with”.

Elegance: The quality of being graceful and stylish in appearance or manner; the quality of being pleasingly ingenious and simple; neatness.

KISS: The acronym for “keep it simple, stupid” is attributed to Kelly Johnson, an engineer at the U.S. weapons company Lockheed. Although there are several other variations, the principle states that systems work best if they are kept simple. Complexity should be avoided. Johnson had given a team of design engineers a set of tools, then challenged them to design a jet aircraft which can be repaired by an average mechanic under war conditions with these tools only.

There is nothing original about KISS, however. To Leonardo da Vinci is attributed “simplicity is the ultimate sophistication”. Mies van der Rohe, widely regarded as one of the masters of modern architecture, stated time and again that “less is more”. Antoine de Saint Exupéry, the French aristocrat, poet, writer (The Little Prince) and pioneering aviator has been quoted: “It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away.”

William of Ockham (1288-1348), an English Franciscan friar and one of the major figures of Medieval thought, wrote that “among competing hypotheses, the one that makes the fewest assumptions should be selected”.

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