Demonstrated capability, concrete examples, and quality that can be experienced directly carry persuasive force that verbal assertion cannot match. The best argument for a product is an excellent product. The best argument for a method is demonstrating that it works.
The best argument for leadership is the leader’s example. Claims about quality are less convincing than quality you can see.
This means creating opportunities for your audience to experience what you are advocating—through demonstrations, samples, examples, or concrete evidence—may be more effective than perfecting verbal arguments. The audience that has seen for themselves does not need to be convinced through words. Show, don’t just tell.
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