Germans expect service providers to be properly qualified for what they do. The culture has built one of the world’s most comprehensive systems for training service professionals — from formal apprenticeships to master qualifications to professional certifications.
This is not credentialism for its own sake; it reflects the practical conviction that competent service requires real knowledge and skill. When you provide service to German clients or colleagues, your credentials and expertise matter.
Demonstrate your qualifications and your depth of knowledge. Show that you understand the subject thoroughly, not just superficially. Germans respect the qualified specialist and are skeptical of generalists who lack depth. If you are advising, consulting, or serving in any professional capacity, your substantive expertise is what establishes your credibility.
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