Italians expect services to be tailored to their specific situation and needs. A standardized, one-size-fits-all approach signals laziness or indifference, even if it’s technically adequate. Italian clients expect their service provider to invest time in understanding their particular context—their specific challenges, their organizational culture, their personal preferences. Customization is not treated as a premium upgrade; it’s the baseline expectation.
Delivering a generic solution, no matter how polished, tells the Italian client that you don’t take them seriously enough to understand what makes their situation unique. Taking the time to listen, to ask informed questions, and to shape your service to the particular client’s reality is how you demonstrate both competence and respect.
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