Service engagement creates obligations beyond contracted transaction. The provider who has served well develops duty to continue serving reliably, to be available when needed, to honor the relationship. The client well served develops obligation to remain loyal, to continue engaging the provider, to refer others.
The concept of seva—devoted service—elevates service beyond commerce. While pure seva may be uncommon commercially, its cultural presence shapes expectations. Good service providers demonstrate commitment exceeding contract terms: returning calls promptly, addressing problems that arise, being accessible when needed. Good clients maintain loyalty rather than switching for marginal advantage. These mutual obligations stabilize service relationships and enable quality that purely transactional engagement cannot achieve.
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