Americans place enormous value on how quickly service is provided. Speed of response — answering emails promptly, returning calls quickly, addressing issues without delay — is a primary measure of service quality. Making someone wait communicates that they are not a priority.
Americans interpret responsiveness as respect: a fast response says you value their time and their business. A slow response, even with excellent eventual quality, damages the relationship.
When working with American clients, prioritize response time. Acknowledge requests quickly, even if the full resolution takes longer. Let them know you have received their message and are working on it. The speed at which you respond is one of the first things Americans will evaluate about your service, and slow response creates anxiety and dissatisfaction disproportionate to the actual delay.
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