What counts as acceptable conflict resolution depends on how the resolution affects the relationship between parties. In important, ongoing relationships—family, close colleagues, significant business partners—resolutions must preserve the relationship even at some cost to resolution quality. A resolution that ‘wins’ the conflict but destroys the relationship is a failure.
This means that in conflicts with Brazilians, you should factor in relationship value when considering approaches and outcomes. Pushing for outcomes that damage ongoing relationships may be counterproductive even if those outcomes seem fair or justified. Sometimes the right resolution is the one that allows everyone to continue working together, even if underlying issues are not fully addressed. Relationship preservation is not just strategic calculation; relationships are genuinely valued, and protecting them is a legitimate goal.
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