After delivering critical feedback, Brazilians work to repair the relationship. Criticism creates a small wound that needs healing. The repair might be explicit—”But you know I value you,” “We’re good, right?”—or implicit through warm follow-up behavior that demonstrates continued regard.
The feedback interaction is not complete until the relationship has been reaffirmed. When you receive critical feedback from Brazilian colleagues, watch for these repair gestures and receive them as genuine.
When you give critical feedback, do not simply deliver the message and move on. Follow up. Check in. Demonstrate that the criticism was about behavior, not about the person or the relationship. The repair work is as important as the feedback itself.
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