Regular customer status (pakka grahak) is a recognized commercial achievement that provides real benefits: better prices, first access to quality items, credit extension, priority during scarcity, honest advice, and personal attention. This status is earned through consistent patronage over time—not just frequent purchases but building genuine relationship. The supplier learns your preferences, understands your needs, and tracks what works for you. Achieving this status requires investment: returning consistently to the same suppliers, paying reliably, treating suppliers respectfully, and maintaining relationship even when alternatives exist.
Customers who shop purely for lowest price, switching readily, may save on individual transactions but forfeit regular customer benefits. When working with Indian suppliers, recognize that becoming a valued regular customer takes time. Make the investment; the returns justify it.
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