Being recognized for effort, appreciated for contribution, noticed and acknowledged—these motivate powerfully in Indian contexts. Recognition from authority figures (teachers, bosses, parents) particularly motivates; their attention validates effort. Public recognition amplifies impact—awards, public praise, being held as example create motivation beyond private acknowledgment. Recognition can substitute where other rewards are limited; employees in positions with modest financial reward may be motivated by appreciation that acknowledges their contribution.
Conversely, lack of recognition demotivates—effort that goes unnoticed, contribution taken for granted, work receiving no appreciation diminishes motivation even when other conditions are acceptable. The desire for recognition reflects fundamental need for social acknowledgment—to be seen, to be valued, to have contribution matter. When motivating Indians, provide recognition: notice effort, acknowledge contribution, express appreciation. Recognition costs little but motivates much.
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