Americans tend to treat product quality as objective and knowable rather than purely subjective. Quality can be measured, tested, and compared. Products have specifications that can be verified. Expert evaluation can reveal quality levels.
This objectivist orientation underlies the extensive infrastructure of product testing, reviews, and ratings that Americans consult when making purchase decisions. This means quality claims can be challenged with evidence. Americans expect quality assertions to be supportable. Consumer Reports tests products systematically; professional reviews apply consistent frameworks; specifications define measurable requirements.
While Americans acknowledge that taste varies, they believe underlying quality is real and discoverable. When quality disputes arise, they expect evidence to resolve them. Products positioned for Americans should be prepared to demonstrate quality through testable means.
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