Brazilians are profoundly motivated by the ability to provide for those who depend on them—especially family, but also extended networks of care. Work and achievement are understood significantly as enabling provision: food for children, education for family, security for loved ones. This framing transforms even difficult work into meaningful activity.
When working with Brazilians, recognize that their effort often connects to family provision. Acknowledge this motivation; respect that people may make career choices based on family need; understand that financial motivation is typically relational—earning for others, not just for self. The motivation to provide creates sustained effort because it connects work to love. People will push through difficulty to provide for those who depend on them in ways they might not push for purely personal gain.
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