French product philosophy holds that genuine products have proper origins—places, traditions, methods—and that authenticity requires real connection to these origins. This goes beyond legal appellations to a general assumption that heritage matters. Traditional methods embody accumulated wisdom; authentic products express genuine origins rather than merely claiming them.
When positioning products for French markets, consider what story of origin and authenticity you can truthfully tell. Where does it come from? What traditions does it connect to? Are its claims of heritage genuine?
French consumers value provenance and may investigate whether claimed origins are authentic. Products abstracted from meaningful origins, or claiming connections they lack, may be perceived as inauthentic. Genuine heritage, honestly communicated, provides legitimate basis for positioning and premium.
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