Proactive Information Dissemination

Americans expect information to be pushed, not just pulled. Those with relevant information should proactively share it with those who might need it, without waiting for specific requests. “Why didn’t you tell me?” is a common complaint when someone discovers they lacked information another had.

The response “You didn’t ask” is culturally inadequate—you should have shared anyway. This creates obligations for those with information to anticipate who might need it and to share proactively. Managers should keep teams informed; colleagues should share relevant information without prompting; anyone with useful information should disseminate it.

When working with Americans, do not wait to be asked for information that could be useful. Push relevant information to those who could benefit, and expect that others will do the same for you.

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