Brazilians are deeply motivated by the opportunity to make others proud—especially family, but also mentors, managers, and communities. “Dar orgulho” (giving pride) represents a powerful motivational force. When someone feels they can be a source of pride for those who matter, this generates sustained effort. As a manager or colleague, communicate when someone’s work makes you proud.
Help people see how their achievements reflect on and honor their families. Recognize that Brazilians may work hardest when they feel they’re creating pride for parents, honoring a mentor’s investment, or making their community proud. This pride motivation is bidirectional—people also want to live up to the pride others have in them. Expressing confidence and pride in someone creates motivation for them to justify that pride.
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