Americans recognize that what persuades one audience may fail with another, so effective persuasion requires understanding who you’re trying to convince. Before crafting your message, analyze your audience: What do they already know? What do they value?
What concerns them? What language resonates with them? Then adapt your approach accordingly.
The pitch to executives differs from the pitch to technical teams; the appeal to one demographic differs from another. Americans expect persuaders to have done this workâmessages that feel generic or poorly targeted suggest the persuader doesn’t understand or respect the audience. Show that you get who they are and what matters to them. Audience adaptation isn’t manipulation; it’s respect for audience differences.
One-size-fits-all persuasion signals laziness or incompetence. United States Persuasion
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