Americans believe persuasive capability can be developed through instruction and practice—it’s not an innate gift some have and others lack. This means Americans invest in improving their persuasion skills and respect others who have clearly developed theirs. It also means they expect competent persuasion from professionals and leaders.
If you want to be more effective with American audiences, work on your skills: take courses, read about influence principles, practice presentations, seek feedback. Americans will recognize and respond to skilled persuasion. Conversely, amateur or incompetent persuasion attempts may be dismissed.
The assumption that persuasion can be learned creates openness to techniques and approaches—Americans are receptive to learning how persuasion works and applying that knowledge. United States Persuasion
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