Americans expect persuasion to show them what they gain from agreeing. They ask, implicitly or explicitly, “What’s in it for me?” Effective persuasion demonstrates value—explains how acceptance serves audience interests.
If you’re trying to convince Americans, make the benefit proposition clear and compelling. How does your proposal help them? What problems does it solve for them?
What value does it create for them? Persuasion that focuses only on what the persuader wants, without showing audience benefit, feels one-sided and often fails. Americans respond to persuasion framed as exchange: you offer value, they accept if value is sufficient.
This transactional frame shapes expectations—show them the benefit, or they’ll wonder why they should care. United States Persuasion
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