Italians experience persuasion as a live, enacted event. How you present your case—your confidence, your vocal energy, your timing, your physical presence—matters as much as the content itself.
This is not about putting on an act; it is about demonstrating through your delivery that you genuinely command your material and believe in what you are saying. Flat, scripted, or overly rehearsed presentations fall flat because they signal detachment. Engage the room. Make eye contact.
Respond to reactions in real time. Show that you are comfortable performing under scrutiny and that you can think and speak well on your feet. In Italian culture, the ability to present convincingly is itself evidence of competence and conviction. If you cannot perform your argument well, people will question whether you truly understand it.
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