Italians can tell the difference between a provider going through the motions and one who genuinely cares about the quality of their work and the client’s welfare. This matters enormously. The provider who follows up without being asked, who notices something the client missed, who takes visible pride in their work, who invests more effort than the contract strictly requires—this provider earns deep loyalty and respect.
The Italian expectation is that good service comes from personal commitment, not just professional obligation. It’s the difference between treating work as a job and treating it as something you’re personally invested in. When Italians sense that a service provider truly cares, trust deepens quickly. When they sense indifference—even technically competent indifference—the relationship erodes.
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