Brazilians expect service providers to engage personally—to bring warmth, attention, and genuine care to every interaction. Technical competence alone, delivered impersonally, falls short. The complete service experience requires both functional outcomes and interpersonal quality. Personal engagement means treating clients as whole persons, not cases to process.
The doctor who asks about your life situation, the accountant who understands your anxieties, the plumber who explains what caused the problem—these providers demonstrate engagement that Brazilians value. Being known as an individual matters. This includes emotional attunement. Good providers recognize when clients are stressed, celebrating, or struggling and adjust accordingly.
They care about outcomes beyond minimum requirements, proactively identifying issues and following up after delivery. When providing services to Brazilian clients, invest in the personal dimension. Learn about their situations. Show genuine interest.
Follow up. The technical work matters, but so does how you make people feel while delivering it.
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