Your ability to persuade in Brazil depends on credibility built across multiple dimensions: demonstrated competence (what’s your track record?), relationships (who trusts you, who vouches for you?), presentation (how do you communicate and carry yourself?), and position (what standing do you have?). Weakness in any dimension limits your influence no matter how strong you are in others. The brilliant expert who lacks relationships or presents poorly will be less persuasive than someone with equal expertise and better interpersonal standing. Build credibility across all dimensions.
Pay attention to who will vouch for you—network endorsement significantly amplifies individual credibility. Brazilian culture evaluates people holistically, not on single dimensions.
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