Italians are persuaded more by compelling stories than by abstract arguments or data presentations. When you need to make a case, frame it as a narrative: set the scene, describe what happened, show why it matters, and guide the audience to a conclusion through the arc of the story. Concrete examples, vivid illustrations, and real situations carry more persuasive weight than theoretical frameworks or statistical summaries.
This does not mean data is irrelevant—it means data should be woven into a narrative rather than standing alone. When you tell a story that illustrates your point, you engage your audience’s emotions, imagination, and personal experience all at once. You make the abstract concrete and the distant personal. Stories are how Italians naturally process arguments about complex human situations.
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