Brazilians respond to stories. Compelling narratives with vivid characters, emotional stakes, and meaningful outcomes persuade where abstract argument cannot. The concrete example, the illustrative case, the story that makes your point real and emotionally engaging—these stick where statistics and general claims pass through without anchoring.
Don’t just argue your position—illustrate it. Find the story that embodies what you’re saying. The person who suffered the problem, the team that achieved the result, the moment when everything changed—these narrative elements create identification and emotional engagement that pure logic cannot match. Data and logic work best when embedded in story.
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