In 2002 the Swarthmore psychologist Barry Schwartz and five colleagues published a study of “maximizers,” who look for the best option, and “satisficers,” who stop at good enough. Across seven samples they found “negative correlations between maximization and happiness” and “positive correlations between maximization and depression.” In one study, maximizers were “more sensitive to regret.”
In his book The Paradox of Choice, Schwartz wrote: “To satisfice is to settle for something that is good enough …” In a 2014 Reddit Q&A, he gave short advice: “‘Good enough’ is almost always good enough.” The Atlantic quoted it in 2015.