A good product keeps working over its intended service life. A car should run reliably for 200,000+ kilometers. An appliance should function for a decade or more. Industrial equipment should perform through years of production shifts.
Tools should last a career. Products that work initially but wear out quickly, break under normal use, or degrade over time are not good products regardless of initial impressions. Germans build things to last and pay for durability.
When selling physical products to Germans, address service life directly. What’s the design life? What wear components need replacement and when?
What maintenance sustains performance? Provide evidence of durability—testing data, field experience, warranty terms that demonstrate confidence.
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