The American approach to pricing is strongly influenced by the philosophy of laissez-faire capitalism, as articulated by thinkers such as Adam Smith and John Stuart Mill. While both were British, their ideas found fertile ground in the American context, where individualism and free enterprise were already deeply embedded in the cultural ethos. Smith’s concept of the invisible hand suggests that prices are naturally determined by supply and demand, and that market forces, not regulatory bodies, should dictate value. This perspective fosters the belief that price is fluid and negotiable, rather than fixed and objective.