Good decisions in Brazil involve both analysis and intuition—neither alone is sufficient. Yes, look at the data, study the numbers, think through the logic. But also check what experienced people think, pay attention to how the situation feels, notice whether something seems right or wrong in ways the analysis doesn’t capture.
The purely analytical decision that ignores experienced judgment is incomplete. Brazilian decision-makers trust their gut, developed through experience, as a source of information that conscious analysis cannot fully replicate. Emotional signals matter too—if a decision looks right but feels wrong, that discomfort contains information worth examining. Integrate both analytical and intuitive dimensions rather than privileging one over the other.
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