The British expect products to be exactly what they claim to be, and priced fairly for what they are. “Value for money” is the central evaluative concept: not cheapness, but the honest relationship between price and quality. A premium product at a premium price is fine if the quality genuinely justifies the cost. A mediocre product at a premium price is a form of dishonesty that the British take personally.
Product claims are held to account—the British check whether what was promised matches what was delivered, and products that fall short of their claims lose trust permanently. Present your product honestly. Do not overstate capabilities or hide limitations. Price fairly relative to what you are actually delivering. The British reward honesty with loyalty and punish deception with permanent distrust.
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