The British judge products first and foremost by how well they actually work. “Does it do its job?” is the question that matters most, and everything else—how it looks, what technology it uses, how it is marketed—is secondary to that. A product that performs its intended function reliably and well meets the British definition of quality, regardless of price point or category. A kettle that boils quickly and never fails, a car that starts every morning, a tool that does its job for decades—these are products the British respect.
A product that looks impressive but does not work well, or works well in theory but not in practice, fails the fundamental test. When evaluating anything for a British audience, lead with how well it works in real conditions, not with features, specifications, or design awards.
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