Brazilian leadership values the ability to find solutions—to “dar um jeito”—over strict adherence to rules or procedures. The effective leader navigates around obstacles, exercises judgment about when rules apply and when exceptions are warranted, and solves problems even when formal systems are inadequate. Don’t expect rigid consistency from Brazilian leaders; expect contextual judgment that considers individual circumstances.
When you face a problem, a good Brazilian leader will look for ways to help, not cite policy limitations. If you’re leading, understand that pure rule-following isn’t respected as principled—it’s seen as bureaucratic and uncaring. People expect you to find ways to make things work, to exercise discretion on their behalf. This doesn’t mean rules don’t exist; it means wisdom means knowing when they bend.
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