The goal of persuasion is genuine understanding, not mere agreement. Help your audience truly comprehend why your conclusion is correct. Explain your reasoning so they can follow it themselves. Treat them as intelligent people capable of evaluating arguments, not as targets to be manipulated into compliance.
When people genuinely understand why something is true, their agreement is solid—they can apply that understanding and maintain it under challenge. Understanding-based agreement is more stable and more respectful than pressured compliance. Ask yourself: How do I help them see what I see? Your task is explanation as much as advocacy.
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