British people expect transactions to be substantively fair—not just technically legal, but genuinely balanced. “Value for money” isn’t just getting a good deal; it’s the expectation that what you pay reasonably relates to what you receive. This applies both ways: suppliers who overcharge or under-deliver violate the standard, but so do customers who try to pay less than fair value or demand more than agreed.
The expectation is that reasonable people can recognize fair exchange and should pursue it. Don’t try to exploit the other party even if you could. Don’t accept exploitation even if you’re in a weak position. Both parties should be able to walk away feeling the exchange was reasonable.
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