Italian product philosophy values products that last and that age well. Good materials and solid construction should reward sustained use, developing character rather than deteriorating into obsolescence. Leather that gains patina, wood that marks with use, wine that matures, tools that become more comfortable over years—these embody the principle that a product’s relationship with time should be positive. Disposability and planned obsolescence fundamentally conflict with this value.
A good product is worthy of becoming part of someone’s life, accumulating associations and meaning through the experiences in which it participates. This does not mean resistance to innovation, but innovation should build upon enduring quality rather than substitute novelty for durability. The product should be made with the intention and quality to last.
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