Italian culture expects genuine emotional engagement from anyone trying to be persuasive. Passion, enthusiasm, and warmth are not unprofessional—they are evidence that you actually care about what you are proposing. A purely rational, emotionally flat presentation will come across as cold and unconvincing, even if the logic is impeccable.
This does not mean being dramatic for its own sake; it means letting your genuine investment in the topic show through your words and manner. When you speak with authentic feeling about why something matters, Italian audiences respond with greater trust and engagement. The absence of emotion signals that either you do not believe in your own argument or the matter is not truly important—neither of which helps your case.
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