British culture expects restraint from both customers and suppliers. Don’t demand maximum possible compensation for problems. Don’t complain aggressively about trivial matters.
Don’t exploit every leverage point you have. The same applies to suppliers: don’t charge whatever the market will bear regardless of value. Don’t pressure people unnecessarily.
Don’t exploit dependency or ignorance. The expected approach is seeking fair outcomes, not optimal outcomes for yourself. Pursuing your interests is fine—but pursue them with awareness that the other party has legitimate interests too. Aggressive tactics might win a transaction but damage your reputation. British people notice and remember when others push too hard.
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