Displaying strong emotions during negotiation with the British—anger, frustration, overt excitement—will weaken your position. The British interpret emotional composure as strength and emotional display as a loss of control. Remaining calm under pressure signals confidence, reliability, and professionalism.
It prevents the other side from reading your state, avoids escalation, and keeps the negotiation on professional ground. This does not mean being cold or robotic—warmth and friendliness are welcome—but it means managing your reactions so that the negotiation proceeds as a rational discussion rather than an emotional exchange.
If you feel frustrated, do not show it. If you are excited about a concession, do not celebrate visibly. Steadiness is the most credible signal you can send.
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