The prospect of shared celebration motivates Brazilian effort. People work toward moments of collective joy—the project completion that will be celebrated, the achievement that will be toasted, the success that will be marked with festivity. Celebration is not just reward for achievement but part of what makes achievement meaningful. Create occasions for celebration; mark accomplishments with shared joy; let people know that success will be celebrated together.
This connects work to anticipated pleasure, giving effort a joyful horizon. Carnival represents this pattern intensely: months of effort culminating in collective celebration. The same dynamic operates at smaller scales throughout Brazilian life. Achievement that won’t be celebrated feels incomplete; achievement that culminates in shared joy feels fully realized.
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