When persuading Americans, don’t expect assertion to be enough. Americans want to know why they should believe you—what evidence supports your claims, what examples demonstrate your points, what reasoning justifies your conclusions. Simply stating that something is true invites the response “prove it.” Build your persuasive case with support: statistics, case examples, expert sources, logical reasoning. American education trains people to expect thesis-and-support structure, so organize your arguments with clear claims followed by backing.
This doesn’t mean Americans are purely rational—they respond to emotion and story too—but they expect claims to be grounded. When you make assertions without evidence, Americans may discount your message.
When you provide compelling support, you build credibility and increase your chance of convincing them. United States Persuasion
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