“Move fast and break things.” Innovate quickly, even if it means making mistakes along the way (popularized by Silicon Valley/startup culture).
Just do it
“Just do it.” Take action now; don’t overthink or hesitate (famously used by Nike).
He who hesitates
“He who hesitates is lost.” Delaying action can lead to missed opportunities or failure.
“… enemy of the good”
“Don’t let the perfect be the enemy of the good.” It’s better to make a good decision quickly than to wait for a perfect one that may never come.
rapid, imperfect
Apollo 13 (1995). When an oxygen tank explodes on the spacecraft, NASA’s ground team and the astronauts must make a series of rapid, imperfect decisions to bring the crew home safely. The film highlights how quick thinking, adaptability, and the willingness to improvise are valued over waiting for perfect solutions. The mantra “failure is not an option” underscores the urgency and necessity of fast action.
“If worse comes to worst . . .”
There are several key phrases that Americans use when making quick, suboptimal decisions. Some of these include:
At the drop of a hat – without any hesitation, instantly; with the slightest provocation.
Back to the drawing board – when a decision fails and a new one needs to be made. First known use: 1941 in a cartoon in the New Yorker magazine.
Back to square one – when a decisions fails so completely that you have to go back to the beginning and start over.
Cross that bridge when you come to it – deal with a problem when it arises, not before. First known use: 1851 in Henry Wadsworth Longfellow’s The Golden Legend.
If worse comes to worst . . . – if the worst possible outcome of the bad decision occurs, the person saying it will do whatever he/she says next. First known use: 1596. Example: We’ll put this to market now, and if worse comes to worst we’ll refund our customers’ money.
Rash decision – a decision made without considering all of the details.