Every fifth DAX share

German investors have a safety first mentality when it comes to money. Their aversion to risk is often attributed to the economic turmoil of the 20th century. The hyperinflation of the 1920s and the devastation of two world wars have burned themselves into the nation’s psyche. 

Since early 2009, the share prices of DAX-listed companies have tripled on average — an increase of €800 billion, or $860 billion. Germans park their money in safe investments like savings deposits or life insurance policies.

54.3 percent of shares in the DAX are held by foreign investors — more than ever before. U.S. investors are the biggest single group of foreign investors. Every fifth DAX share is owned by North American investors.

Business failure is Personal Failure

The Handelsblatt Global Edition from April 23, 2015 reported: Philipp Gloeckler’s business idea was a failure, and he doesn’t mind admitting it. He had what he thought was the perfect concept, an impeccable business plan and great press coverage. Yet, his app, Whyownit, was a disaster.

This is how he found himself at the F***UpNight event in Berlin, a get-together where failed start-up entrepreneurs pick through the bones of their mistakes in the hope that they can do better next time.

“Business failure is often equated to personal failure in this country,” said Rolf Sternberg, a researcher at Leibniz University in Hanover, who recently co-authored a study on young entrepreneurs. “We would win a lot if we would accept failure as a new chance,” he added.

Other than SAP, the software giant founded in 1972, no German tech company has made it onto the global stage. Instead German entrepreneurs are better known for their pursuit of perfection, and finding success within established structures, such as the car industry.

“I am convinced we need to talk about mistakes,” said Béa Beste, whose toy app, which allowed users to subscribe to a toy delivery service for kids, collapsed with the loss of all her investor’s capital as well as her own €300,000 ($322,000). “The worst mistake is being afraid of mistakes,” Ms. Beste said.

Venture capital is scarce in Germany’s risk-averse, conservative economy, so entrepreneurs usually turn to bank loans for funding. But if their business fails and debts are called in, they must go through a lengthy insolvency process which can demand up to six years of “good conduct” before the slate is wiped clean.

Line between Strategy and Tactics

An Auftrag implies a certain distance between team lead (who issues the mission) and team member (who completes the mission). This distance is part of a shared logic. The focus is on the mission and less so on the relationship between team lead and team member. The team lead transfers responsibility for the mission‘s completion to the team member.

The team lead as Auftragserteiler – mission issuer – focuses primarily on issues at a higher level than on the particular missions of the team. The team member as Auftragserfüller – mission completer – is willing and capable of defining the how and completing the mission in the spirit of the Auftrag. The team member takes ownership of the mission, works independently, is in a sense more partner than employee of the team lead.

Naturally team leads and members are constantly adjusting the line between what is strategy (responsibility of the team lead) and what is tactics (responsibility of the team member). In the German context, however, this line is set rather high, meaning the team lead formulates the mission consciously in general, less specific terms. This gives the team member maximum freedom on the tactical level.

And although there will be variations in where German team leads and members draw that line between strategy and tactics – based on the people involved, their experience working together and the nature of the work – the logic remains constant:

The German lead purposely avoids adding to the mission statement any kind of recommendations or specifications about how the mission should be executed (tactics). The how is the responsibility of the team member. It is expected of her/him that they complete the mission independently and without unnecessarily drawing on the team lead‘s time and energy.

Führen mit Auftrag

Führen mit Auftrag, a multifaceted leadership concept roughly translated as Leading by Mission, has been the foundational leadership principle in the German military over the last two hundred years. It has its roots in the famous Prussian Reforms of the early 19th Century when the Germans did a comprehensive root cause analysis of why they were so suddenly and thoroughly defeated by Napoleon‘s armies.

Führen mit Auftrag – leading by mission – is how Germans define Menschenführung or leadership of men. The officer issues to his troops a mission, a goal. It is generally formulated, includes a time component and an indication of forces required. It is then up to the next level to devise how they will complete the mission independent of their leadership.

Unique about Führen mit Auftrag is the degree of freedom on the tactical level given to those issued the mission. As long as they complete the overall mission, they decide independently which approach is best, including significant adjustments to possible changes in the situation. Required at the tactical level are flexibility, creativity and executing independent of next-level leadership.

Of critical importance to Führen mit Auftrag is that the tactical level understand clearly and thoroughly the strategic thinking of their commanding officer, and are trained to act independently of that commanding officer, yet in the spirit of his strategic intent.

Those on the tactical must also possess both good judgement and the will to make independent decisions. They must have a strong sense of responsibility and duty. The commanding officer, for his or her part, must make their strategic thinking clear, transparent and understandable for those on the tactical level.

Führen mit Auftrag – Elements

Führen mit Auftrag – very loosely translated as leading by mission – is the foundational leadership principle in the German armed forces, and has been since the early 1800s. It has six key elements:

1. Decision making: Those with the most expertise should be involved. The team analyzes the Auftrag (mission), the parameters of the situation, and the possible options to complete the mission. This is the basis for making the optimal decision and for maintaining motivation and morale within the team.

2. The Auftrag describes the goal: The core task of military leadership is to issue well-defined Aufträge, missions. The focus is on defining the end state, not the specific action taken to reach it. Define the goal clearly, allow as much tactical freedom as possible. The path to the goal is best defined by those at the front. A clear Auftrag allows the tactical level to make necessary adjustments due to situational changes independent of their leadership.

3. Context and boundary conditions: The Auftrag includes a description of the mission‘s boundary conditions. The tactical level needs to understand how its mission fits into the broader strategic picture. They should be informed and understand the strategic thinking two level above their own. This allows the tactical level to make independent decisions should next-level leadership not be reachable.

4. Resources: Critical to mission completion is providing the tactical level with all necessary resources. Anything less is not only unfair, it threatens team morale and the mission itself. Capable commanders do their best to prevent a gap between mission and resources.

5. Coordination of forces: If the Auftrag requires action by several units, disciplines, organizations, then it is critical to clarify lines of authority and of communication. Overlaps should be avoided, areas of integrated approaches well defined.

6. Communications and reporting: Information flow needs to be set both on the tactical level and between the tactical and strategic levels. Progress reports are critical not only within military units, but also between the military and their civilian commanders.

“Don’t be pushy!”

Martin Wehrle, a German managment coach, writes career-articles for DIE ZEIT. In a recent article he advises: Nicht aufdrängen! – Don’t be pushy! He notes that many job applicants are far too aggressive, as early as in the initial sentences of their cover letter.

“Because I am a perfect fit for the position, I am sending you my application ….” Starting off like that almost guarantees an immediate rejection, writes Wehrle.

Instead of allowing the reader to make her own judgement, the applicant makes it for them. Personnel departments want to make their own decision who is right for the company. That’s what they get paid for.

Wehrle recommends: “Intelligent applicants act like witnesses before a jury. They don’t push the jury to a decision. Instead they simply state the facts, objectively.

The more objective the witness comes across, the more they are believed. The best applicants don’t speak for their application. Their application speaks for them.

“Pie in the sky“

Jemandem das Blaue vom Himmel versprechen – to promise someone the blue of the heavens – is to promise the unreachable. It is an attempt to persuade via promises which have”weder Hand noch Fuss – neither hand nor foot.

To exaggerate, to paint a rosy picture of future developments is not in any way convincing to Germans. This might be one of the reasons why they are so sceptical about utopias of every kind.

Anstupsen

anstupsen – to nudge, to prod.

In a January 2015 article in DIE ZEIT Tina Hildebrandt writes critically and with irony about the Merkel government engaging experts in order to study what makes the German people happy, and how to move them in that direction. Anstupsen is what the experts call their method.

The experts are developing kleine Entscheidungshilfen – little decision making aids – to prod German citizens in that direction. That is precisely the problem, Hildebrandt writes: “An administration should persuade, not nudge.”

The article demonstrates how quickly Germans get angry when one tries to push them in a certain direction even if only with the help of “little decision making aids.” The slightest suspicion that any action aims to get a decision is immediately counterproductive.

The Germans sense any form of nudge or prod as drängen – as pressure, as pushing. Germans want to be persuaded. And when they make a decision they reject any kind of outside influence.

Führen im Auftrag – Quotes

“The mistakes of senior commanders are often rectified by the troops below.” Carl von Clausewitz (1780-1831), Prussian General, author of On War.

“In reality, the Germans owe their final victory to the enormous amount of independently-minded and innovative junior-officers in all positions all the way down to the very lowest ranks.” Russian General Woide on the Franco-Prussion War of 1870/71

“War demands iron discipline of troops and exceedingly tight coordination of forces. In the heat of battle, however, of highest importance are officers and soldiers trained to think and act independently and spontaneously.” Prussian officer training manual of 1906

“Führen mit Auftrag is an extraordinarily broad and involved term, which includes all-encompassing aspects of current doctrine concerning the essence of war, characteristics of leadership, tactics, the leadership of troops, the relationship of senior to junior officers to each other and to soldiers, as well as training and education. In addition, these aspects are formulated systematically in a way which allows them to both mutually support each other and to make them inseparable.” An American Officer (1987)

Führen mit Auftrag – Requirements

Führen mit Auftrag – very loosely translated as leading by mission – is the foundational leadership principle in the German armed forces, and has been since the early 1800s. It has the following nine requirements.

1. Training: Führen mit Auftrag requires well-trained troops who ideally have been fighting together over a longer period of time. Soldiers should be viewed as masters of their craft. This includes not only expertise in using their weapons, but moreso their overall behaviour when in battle.

    2. Self-confidence and cohesion: The entire group must possess a high degree of self-confidence. Every member, from enlisted soldier to the highest ranking officer, must view themselves as an expert at what they do. The officers should be proud to lead such troops. They should identify themselves with their troops and not have an eye on their next promotion.

    3. Acceptance: Officers should accept soldiers who take different approaches as long as the overall goal is reached. Officers should not get too involved on the tactical level, thus allowing soldiers to develop their skills. Too early, too much involvement on the tactical level frustrates self-leading soldiers.

    4. Trust: Officers and soldiers need to trust each other. Officers cover for their soldiers when things go wrong. Mistakes are either not punished or at least not immediately. Common thinking and acting is critical. It is based on common training.

    5. Information: Detailed information is important, especially explaining the strategic thinking behind individual missions. Soldiers need to understand the big picture, the broader context in which they are operating. Officers take seriously input provided by the tactical level, thereby encouraging soldiers to think and act independently.

    6. Few orders: Commanding officers state only the mission, provide necessary resources and makes sure that participating organizations coordinate their activities. Everything else is left to the tactical level, which makes their own decisions about how to complete the mission. Leadership is decentralized.

    7. Motivation: Commanders at the front know best the strengths and weaknesses of their troops, and can best judge the situation. Allowing for independent decision making and action strengthens motivation and morale among the troops. They identify more closely with the overall mission, view themselves as subjects and not objects to be commanded here and there.

    8. Deviation from mission: If the situation on the ground has changed, it is expected of officers and their troops to make the necessary adjustments immediately, even without having informed their next level officer.

    9. Situation analysis: Officers and soldiers at all levels are expected to constantly reassess the situation. What is our overall mission? What are we expected to achieve? Has the situation changed in any way which requires of us to modify our approach? If so, in what way and when?

    understand-culture
    Privacy Overview

    This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.