Japanese product philosophy holds that products should continuously improve—current quality is baseline for future development, not endpoint to maintain. The kaizen principle applies: each product generation should improve on the last, problems identified in use should inform development, customer feedback should drive refinement.
This creates dynamic development where quality advances continuously. Products are evaluated temporally—compared not just to competitors but to predecessors. Has this generation improved?
What refinements does it offer? Standing still while improvement is possible indicates complacency. Innovation builds on accumulated achievement rather than rejecting it. For those working with Japanese organizations, expect continuous improvement orientation; satisfaction with current quality is not the goal.