Germans have experienced times of acute shortage. These have left their stamp on the German product philosophy. Efficiency is a key product characteristic. Efficient in its development, manufacturing, and use.
Intelligence
For Germans an intelligent product goes beyond its purpose as a tool or instrument. An intelligent product thinks with, anticipates how it is put to work, is more than just the extension of its user.
Reliability
Germans expect a product to never break down. Not only the German engineer thinks this, but also the German consumer. A reliable product, like a reliable person, always delivers on its promise.
Durability
Germans prefer long lasting products. For which they will pay a higher price. Durable products reduce replacement cost. Durability is a sign of craftsmanship, quality, tradition and continuity. Durable products “stand the test of time.”
Quality
In Germany quality is more than just one of several product characteristics. The term Qualität is all-encompassing. It is a striving to go beyond the expectations and standards of the market.
German inventions
Did you know that these ten important everyday items were actually invented by Germans? From transportation to information technology, Germany made some of the most crucial inventions of our time!
YouTube comments:
“Fritz Haber invented the Haber-Bosch process which converts atmospheric nitrogen into ammonia needed for fertilizers which aided in feeding millions. Unfortunately, the same process was used in the war effort in WW1.”
“Helmut Gröttrup was not only co-inventor of the smart card, but also an outstanding rocket engineer. During World War II, he worked in the German A4 (aka V-2) rocket program under Wernher von Braun. From 1946 to 1950 he headed a group of 170 German scientists who were forced to work for the Soviet rocketry program under Sergei Korolev.”
“Thanks for the Aspirin!”
Germany the world’s most innovative economy
October 2018. Germany is currently in the driving seat when it comes to innovation – thanks in part to the speed it’s developing new technologies like driverless cars.
In the World Economic Forum’s latest Global Competitiveness Report, Germany came top as the world’s most innovative economy, with a score of 87.5 out of 100 in the Innovation capability pillar – one of the 12 drivers of a country’s productivity.
German homes
Deutsche Welle – What sets German homes apart? That’s what Rachel want to find out for this week’s Meet the Germans. From cake forks to tiny homes and BYO kitchens – join her for a snoop around a typical German home.
Rachel moved from the UK to Germany in 2016. As a relative newcomer she casts a fresh eye over German clichés and shares her experiences of settling into German life. Every two weeks she explores a new topic – from unusual bans to meaty cuisine or haunted castles. This week: come on in and make yourself at home with the Germans.
At 0:24 unfortunately a small error has crept in. This house is the famous Rietveld Schröder House and is located in Utrecht in the Netherlands and not in Germany. Sorry for that.
Ten Principles of Design – Dieter Rams
Innovative. Useful. Aesthetic. Understandable. Honest. Unobtrusive. Long lasting. Consequent to the last detail. Environmentally friendly. As little as possible.
“Konsequent bis ins letzte Detail.” Translated as thorough down to the last detail. That’s a lousy translation. Rams says literally consequent/consistent to the last detail. Meaning, integrated in each and every aspect.
Dieter Rams – German Design
As head of design at Braun, the German consumer electronics manufacturer, Dieter Rams (born 1932) emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products.
Rams had Ten Principles of Good Design: Innovative. Usable. Aesthetic. Understandable. Discreet. Honest. Durable. Consistent to the last detail. Environmental. Minimalistic.