Germany Archives - Page 58 of 108

No Surprises

Germans like to receive nicely wrapped presents. At the same time they are no fans of surprises. Not even at Christmas or on birthdays. On the contrary, they really do prefer to know in advance what is in the package.

They do their research before they make even everyday purchases. Which product is the right one? Have they had any negative experiences with it? What are the alternatives? How much more or less expensive is the alternative?

This is why the German consumer often asks the salesperson if the product can be returned. They seldom feel sure that what they buy is exactly what they need.

Germans, for example, never plan a vacation without doing intensive research, unless of course they are returning to a well-known destination, which many of them do in order to reduce the risk of disappointment.

85 billion Euros a year, that is the amount German spend on travel – the highest in the world. Nonetheless, they most likely do the most research before deciding. Numerous websites are looked at, comments good and bad are read critically, photos from the vacation destinations compared, maps surveyed, travel guides studied carefully, friends and acquaintances asked.

Then finally the decision is made, the trip is booked. The research has just begun, however. What‘s the use of booking a trip if you don’t plan well what you‘ll do during it? Climate. Transportation. Sightseeing. Shopping. Shop hours. Restaurants and prices. Day-trips. Health care should anyone get sick or injured. Front loading.

“Klappe halten“

Germans believe that if a person does not have anything valuable to offer in a given discussion then it is better that they say nothing at all – die Klappe halten.

Klappe is a cover, lid, flap. Halten is to hold or keep shut. Germans do not consider it to be impolite if in a discussion one or more people say little or nothing. Seldom do they ask, prompt or summon those who are silent to participate.

To talk about the weather in the German context means to talk about nothing of importance, to have a meaningless conversation, to be superficial. It is a signal to both parties that they have nothing to say to each other. It‘s embarrassing for both.

Too obtrusive

In 2011 Spiegel Online published an article on how to write a job application for the American labor market. The beginning of the article points out differences between Germany and the US.

“Asking additional questions is not considered bothersome and the marital status should not be in your resume. If you apply at an American company it is easy to trip over cultural differences. Here is an overview over the most important concepts.”

After turning in your application, the article suggests: ”You should not expect that he or she will get back to you on his/her own.”

Conversely, asking additional questions is interpreted as annoying in Germany. The potential employer will get back to you on their own if they are interested. Asking further questions is considered to be obtrusive in Germany.

Verkaufsscheu

Verkaufsscheu. Sales shy.

Companies with a monopoly are the only ones who don’t need sales and marketing. All others need to fight for new customers on a daily basis. In Germany, too. But Germans don’t feel comfortable knocking on doors, even less so following up on an initial contact if the first response was skeptical.

Follow-up means making that second or third call, writing that second or third email, reaching out again. What’s the problem? Germans don’t like pushing their product or service, especially if they sense that the other party may not be interested. Often Germans are too polite, too slow, not aggressive enough.

Perhaps this is related to Germans identifying themselves strongly with their work. They want to stand fully and totally behind what they do. Sales also involves uncertainty, unpredictability, and situations for which one cannot fully prepare. The interactions can be short, spontaneous, shallow. Germans prefer predictability and depth.

Wort halten

Wort halten – keeping your word – is understood literally by the Germans. It means holding firmly to an agreement, whether verbal or written. Commitments made out of kindness are considered empty and are unsettling for Germans – they promise what might not be delivered.

Words are so concrete for Germans that they can be broken – to break your word. Those who do not keep their word commit Wortbruch – literally word break. Agreements in the German context are like stairs. Keeping your word allows you to move up quickly and securely. Weddings are often referred to as giving each other the Jawort, literally the yes-word.

Wortbruch – no laughing matter. In December 2012 the German archeologist Hermann Parzinger accused the Turkish government of breaking their word for not adhering to an agreement made in the 1800s. For Germans, agreements don’t lose their validity over time.

The German Federation of Trade Unions accuses German companies time and again of breaking their word by not creating the amount of apprenticeships they promised. Wortbruch is the accusation. “Those who don’t keep their word, have lost our trust and support.”

Every political party in Germany, large and small, claims in their campaigns Wort gehalten, word kept. Germany’s largest companies are proud to keep their word without even haven given it. German products are known for their quality, for delivering what they promise.

Verlass or Verlässlichkeit – two other terms for keeping your word – mean dependability, reliability. Verlässlichkeit is the foundation for any business relationship. In Friedrich Schiller‘s work Die Bürgschaft (The Bond or The Pledge) Damian keeps his word by returning to the tyrant in order to give his life by hanging for his friend.

Schwachstellenanalytiker

Germans, especially those in technical fields, are born Schwachstellenanalytiker or weak point analysts. They actively seek out gaps, contradictions, imperfections. Problem erkannt, Gefahr gebannt – a German figure of speech – translates literally into “problem recognized, danger averted.”

The quality assurance departments in German companies test product prototypes against demanding, systematic standards, searching for any and all types of imperfections. German perfectionism is reflected in their stringent consumer protection laws, making companies liable for problems caused by their products.

Zuverlässigkeit

Germans plan far into the future. This only makes sense, though, if all involved are reliable in sticking to the plan. Zuverlässigkeit – dependability, reliability, soundness, trustworthiness – delivering what you promised by the date you agreed to.

Zuverlässigkeit is so critical to Germans that it is considered a virtue, as a matter of personal character developed over time. Zuverlässigkeit, therefore, needs to be demonstrated from the very beginning of a working relationship. It is the basis for trust.

Auf Wunder ist kein Verlass. Don’t depend on miracles. Eines ist sicher: Die Rente. One thing is for sure: social security. Und er rollt und rollt und rollt – Der VW Golf. And it goes, and goes, and goes – the VW Rabbit.

Fehlervermeidung

Fehlervermeidung, literally mistake avoidance, is central to German thinking, where progress is often understood as the absence of regression. Germans prefer to not undertake action which could lead to mistakes. “Get it right the first time” could be their motto. Moving ahead in one’s career is often based on making fewer mistakes than other colleagues.

For many years a large department store chain used the slogan “Good is not good enough for us.” German companies expect near error-free work from their people.

The Stiftung Warentest, literally Foundation for Product Testing, established in 1964, enjoys a very high level of trust and prestige among the German population. The foundation rigorously tests products and services, providing their results in monthly print and on-line publications.

Fault-finders

Gabor Steingart, the Editor-in-Chief of the Handelsblatt, was quoted in June 2015 as stating that Bayer AG is Germany’s most valuable blue chip company. Its shareholders are singing Bayer chief executive Marijn Dekkers’ praises.

However, anyone who wants to play devil’s advocate can find enough ammunition in their financial statements. Bayer may be profitable, but German software giant SAP and chemical company Merck are more so. And Bayer’s net financial debt tripled within a year.

Steingart said that German journalists can’t help but look for flaws. He quoted Stefan Aust, his ex-boss at news magazine Der Spiegel, as saying time and again: What we are more than anything is fault-finders.

“Communicate immediately!“

Germans expect to be informed immediately about any changes which impact the agreements they have entered into. From their perspective all agreements, large and small, involve interconnected activities among colleagues, including at times business partners and customers. A change in one area has immediate effect on the others, thus helping or hindering those colleagues in their work.

Although the majority of German work is based on time, they do not like to work on anything which will not be used. They expect to be informed as soon as possible about any changes to an agreement which affect their work. There is also the potential that they will suspect people of being political with important information. The sooner changes to an agreement are communicated to all parties, the better.

Figures of speech: Etwas ist zwecklos. Something is purpose-less. Ohne Sinn und Zweck. Without meaning and purpose. Für den Papierkorb arbeiten. Working for the trashcan.

Germans also strive to understand their work in the broader context, what impact their results have on those of other colleagues. They often say Alles hängt mit allem zusammen or everything is connected to everything else. If a colleague is on vacation, their tasks are divided up among a few other team members. Potential problems are discussed and prepared for beforehand. Responding to inquiries with the colleague is on vacation is a sign of incompetence and unprofessionalism.