Chinese engineering strongly embodies a systems thinking approach, emphasizing holism, interconnections, and the optimization of complex systems rather than isolated particulars. This systems orientation is deeply rooted in both traditional Chinese philosophy and contemporaryengineering practices.
live-stream sales
The rapid development of the Internet has given birth to many new professions, and the live-streaming industry has been rapidly expanding under this trend. Streamers conducting persuasive selling on e-commerce live-streaming platform have becoming a bursting business. Live streaming has changed the sales model from the traditional “people looking for goods” to “goods looking for people”, and people have changed from active consumption to passive consumption, in which the streamer plays a crucial role.
The live-stream sales is a kind of persuasive behavior, in which the seller need to persuade the audience to stay in the live room and consume through their words, so the persuasive strategies in live streaming discourse are worth studying. This paper will analyze how streamers persuade viewers to consume and what persuasion strategies they use in their live discourse from the perspective of pragmatics.
how to market and sell to companies based in China
Views expressed by businesspeople claiming to know the secret of success in China vary wildly, from those (generally newcomers) who say that marketing and selling in China is ‘just like home’ through to those (usually those with at least a couple of years’ experience in China) who exaggerate the unique nature of Chinese business and Chinese people to such an extent that selling in China sounds like an impossibility. The reality is that these two positions are both equally crass and incorrect – there is no reason why a Western company with a flexible, patient and ‘listening’ approach to marketing and sales should not succeed in the Chinese market.
Chinese teaching methods
Dr. Emma Howes dives into the teaching methods international students from China experience and the differences to the US.
context, understanding, trust
Across Chinese society, persuasion typically begins with informing—providing context, building shared understanding, and fostering trust. Only once this intellectual and relational base is laid does the approach move to more direct selling or call-to-action. This reflects cultural preferences for harmony, patience, and relational continuity in communication.
trust through abundant product knowledge
Chinese consumers increasingly rely on information-rich channels—online reviews, live-stream demonstrations, and word-of-mouth—to inform purchasing decisions. Trust is built through abundant product knowledge before the final selling step occurs, distinguishing Chinese consumer behavior from some Western direct-sell models.
build consensus and morale
Military communications involve detailed information dissemination about strategy and context to build consensus and morale before pursuing aggressive moves. The persuasive approach balances informational depth and motivational elements tailored to hierarchical and collective structures.
educating before rallying support
Chinese political rhetoric extensively informs the audience by appealing to shared historical knowledge, ideological underpinnings, and collective goals—educating before rallying support. Selling the political vision is framed by solidifying understanding and cultural resonance first.
only after substantial trust and understanding
Marketing and sales processes in China traditionally extend over long periods. The initial stages emphasize providing rich product and service information tailored to client needs while nurturing relationships (guanxi). It’s only after substantial trust and understanding are built that explicit sales efforts intensify, reflecting a clear prioritization of informing first, then selling.
understand deeply and harmoniously
Chinese educational rhetoric focuses on thoroughly informing learners about concepts, history, and moral lessons before urging application or action. The pedagogical approach encourages learners to understand deeply and harmoniously within social contexts rather than pushing direct outcomes prematurely.