When you negotiate with Americans, understand that they will advocate for their own interests—and they expect you to do the same. This advocacy is not considered selfish or inappropriate; it is simply what negotiation is for. Americans learn from childhood that they may ask for what they want and make a case for getting it.
This pattern continues through education, workplace, and commercial life. If you fail to advocate for your position, Americans may conclude you are not serious or do not understand how negotiation works.
Do not expect Americans to look out for your interests; that is your responsibility. State your needs, make your case, push for favorable terms. Americans will not find this offensive—they find it normal.
The negotiation process assumes both parties are pursuing their interests, and the outcome reflects how effectively each party advocated. United States Negotiation
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