The Vocabulary of the Next Sale

Would you like fries with that? — The counter question that adds to an order. It is also a joke about low-paid jobs.

Rainmaker. — “A person (such as a partner in a law firm) who brings in new business,” in Merriam-Webster’s definition.

Hunters and farmers. — Sales teams divide the work. Hunters win new clients. Farmers grow existing accounts, often by upselling and cross-selling.

Farming a neighborhood. — A real estate agent markets to the same homeowners for years, so that they think of the agent first when they are ready to sell.

understand-culture
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.