Americans don’t evaluate products by quality alone—they evaluate quality relative to price. “Is it worth what they’re asking?” is central question. Good value means appropriate quality-price alignment. A premium product at premium price can be good value if quality justifies cost.
A budget product at budget price can be good value if quality is adequate. What Americans reject is misalignment: high prices for low quality or quality that exceeds what the price point warrants. This value framework creates space for products at all price points but demands honest positioning. Overpriced products fail the value test even if quality is decent.
“Cheap” carries dual meaning—low price or low quality—showing how tightly the concepts connect. When presenting products to Americans, establish the quality-price relationship clearly. Americans want to understand what they’re getting for what they’re paying.
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