American markets are typically competitive, with multiple suppliers vying for customer preference. This competition is what gives American customers real power. Because customers can take their business elsewhere, suppliers must work to deserve it.
This structural reality—not just cultural expectation—makes customer satisfaction economically essential. Americans understand this: they know their leverage comes from alternatives.
This is why Americans embrace market competition and extend it to new domains. Competition keeps suppliers honest, motivates quality and innovation, and gives customers genuine leverage.
When you deal with American customers, remember that they know alternatives exist and will exercise their options if you fail them. When you are an American customer, remember that your power comes from your ability to choose—and from suppliers’ knowledge that you can. United States Customer-Supplier Relationships
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